Available for projects

Antonino
Manganello

AI Automation · Product Systems · Ecommerce Growth

Built through

ecommerce

I build digital systems that turn real business problems into products, customers and revenue.

View Projects Contact

Brands built from zero

In-depth case studies

Video / motion pieces

IT · EN · ES · DE

Working languages

About

From digital execution to product systems.

This portfolio is a curated selection of digital projects built across ecommerce, branding, social media, AI-assisted workflows and product development.

It is not a complete archive. It shows how ideas became products, visuals, systems and business assets.

Ecommerce

Building and scaling direct-to-consumer digital product businesses from scratch.

AI-Assisted Systems

Workflows, tools, and product layers accelerated by artificial intelligence.

Product Development

From idea to shipped product — SaaS, digital goods, and operational systems.

Available for projects

About Me

Builder, not just a creative.

I build digital systems around real business problems — across AI automation, ecommerce, product workflows and digital operations.

I scaled a multilingual digital product business to 5,500+ customers and over €130k in revenue, built brands and ecommerce systems from zero, and I’m currently developing an AI-enhanced operating system for dental practices.

My work sits between strategy and execution: product logic, workflows, interfaces, automation, launch and growth. This portfolio is a selection of projects built to work in the real world.

Based in

Sicily, Italy — open to relocate

Languages

IT · EN · ES · DE

Focus

AI Automation · Product Systems · Ecommerce · Operations

Get in touch LinkedIn

Work

Featured Case Studies

Two in-depth builds: a digital product business grown to 5,500+ customers and $114K+ revenue as a solo founder, and an AI-assisted operating system for dental practices — strategy, execution and product thinking, end to end.

ECOMMERCE · DIGITAL PRODUCT · CREATIVE TESTING · INTERNATIONAL GROWTH

Always Planner

A multilingual digital planner business built from scratch, combining product design, ecommerce infrastructure, landing pages, paid advertising, creative testing, localization and customer operations.

5,500+ customers$114K+ revenue3,545+ orders122K+ sessionsSingle founderMultilingual

Philosophy

How I Think About Digital Work

Build from operational pain

I work best when there is friction to remove, complexity to reduce, or a system to redesign. Problems first, solutions second.

Think in systems, not tasks

I don’t just produce assets. I connect workflows, logic, interfaces, automation and execution into something that actually runs.

Ship, test, refine

I care less about perfect plans and more about iteration, real feedback and stronger versions over time. Speed of learning beats perfection.

Use AI where it creates leverage

AI is not the product. It is an operational multiplier for speed, decision support, execution and scale.

SAAS · PRODUCT SYSTEMS · AI-ASSISTED DEVELOPMENT · WORKFLOW DESIGN

StudioDentisticoPro

An AI-assisted operating system for dental practices, designed to centralize daily operations, patient records, appointments, workflows, inventory, permissions and audit logs into one structured platform.

Advanced developmentReal clinic feedbackDashboard & workflowsPatient managementAudit logs & permissionsAI enhancement layer

Media

Video & Short-Form Content

Short-form videos, AI-assisted concepts, product edits and social video experiments designed for digital platforms.

AI · SOCIAL · REEL

AI Real Estate Video

AI-generated property tour built for fast-turnaround real estate communication and short-form distribution. Shows how generative video production cuts time-to-content for property marketing.

AI · FASHION

AI Fashion Spot

AI-generated fashion ad built to test high-speed visual production for campaign concepts. Demonstrates how generative tools can replace early-stage traditional production pipelines.

AI · COMMERCIAL

AI Commercial Spot

AI-generated commercial built to compress production time and validate ad concepts before committing to traditional execution. Built for speed, not aesthetics alone.

AI · COMMERCIAL

AI Product Spot Experiment

AI-generated product ad used to test rapid concept development for commercial use. Built to validate visual direction before involving traditional production resources.

AI · MUSIC · VIDEO

AI Music Video — Take 1

AI-generated music video built to test generative visual storytelling for audio-driven content. Full visual direction produced without traditional filming or post-production.

AI · MUSIC · VIDEO

AI Music Video — Take 2

Second AI music video concept developed to compare generative approaches to visual rhythm, mood and narrative structure across different production setups.

Services

Available for Projects

I help businesses ship faster and sell more — through creative work, ecommerce systems, AI-assisted workflows and practical automation.

AI Content Systems

Reusable content structures, captions, templates and workflows to publish faster and more consistently.

Creative Packs

Logos, posters, social graphics, short-form concepts and ad creatives for campaigns and local businesses.

Ecommerce / Landing Page Audits

Analysis of product pages, offers, visual hierarchy, trust elements and conversion opportunities.

Workflow Automation Setup

Simple AI-assisted workflows to reduce repetitive tasks, organize leads and improve operational clarity.

Request a project audit

Brand Projects

Brands I've built & launched

Real brands with live audiences and measurable results. Scroll through each one — visuals first, then the numbers and the story behind them.

Pianeta Gomme

Launched

Identity · Social Launch

Full online identity and launch for a local automotive service business: Instagram + TikTok built from zero, 100% organic growth. 18% engagement rate and 67K+ views on a single TikTok — no paid ads.

@pianetagomme.gerlandoruffino @pianeta.gomme.ger

Identity from zero

A local tyre & service garage with no online presence. I designed the full identity — logo, positioning, tone of voice — and turned it into a brand customers recognise and trust.

A storefront on Instagram

A complete profile built like a shop window: services in the bio, branded highlights for every product line, a curated grid — everything a customer needs to choose, message or call.

Organic reach, zero ad budget

2,200+ accounts reached in two weeks — 97% of them non-followers — with impressions up 184%. The content did the work an ad budget usually does.

An 18% engagement rate

18.18% engagement rate — far above the average for a local business — because every post was made for the customer, not for the algorithm.

TikTok: 67K views for a local garage

Short videos straight from the workshop floor: one reached 67,868 views, entirely organic. Proof that a local business can out-reach its whole town with the right content.

Reels

Burger House

Launched

Identity · Branding

Brand identity, visual system and social launch for a local burger restaurant — a bold logo, menu design, online ordering and 639 followers from the first 16 posts.

@burgerhouse92044 Menù Online

A bold identity

A distinctive black-and-gold identity built to stand out in a feed: logo, menu design and a full set of social-ready assets.

Instagram launch

639 followers from the first 16 posts. A complete profile with opening hours, an ordering link and branded highlights — a full storefront from day one.

A menu you can order from

The menu became a digital, orderable experience: photos, descriptions and prices connected straight to online ordering — from scroll to order in two taps.

Reels

Testa Queta

Active

Media Brand · Organic Growth

A business & mindset media brand grown organically to 2,600+ followers, ~195K accounts reached per month and 4.2M views on a single reel — identity, content system and distribution, all built in-house.

@testaqueta_@testaqueta_

One identity, every format

A flexible logo system and a consistent visual language across reels, stories and posts — instantly recognisable at feed speed.

The profile as a product

Positioned around business, mindset and lifestyle: a clear promise in the bio, branded highlights and a content system designed for saves and shares — 2,600+ followers.

Engagement above average

A 6.18% engagement rate, above the platform average — this audience doesn't scroll past: it interacts, saves and comes back.

195K accounts in 30 days

194,935 accounts reached in a single month — 227% more non-followers than the previous period, 241K impressions. Organic distribution that compounds.

Repeatable, not lucky

The month before: 186,161 accounts reached. Back-to-back ~190K months prove a system that performs consistently — not a one-off viral spike.

One reel: 4.2M views

4,191,991 views, 2.8M accounts reached, 381K likes, 24K saves and +1,243 followers — from a single reel.

Connect

Have a project, role or workflow that needs better execution?

Tell me what you're building or where things are stuck. I'll reply personally with a clear, honest take on how I'd approach it — and what I'd skip.

Email me LinkedIn Request a project audit

Based in Italy · Working in IT · EN · ES · DE · Open to freelance, contract and full-time

AntoninoManganello